<sup>Pele Newell, a London-based creator who burst onto the social media scene during lockdown and revamped his presence in October 2022, amassing a loyal following of 285k on TikTok and 112k on Instagram. With an unapologetic fashion sense and a borderless creative mindset, Pele is a trailblazer in everything he creates - taking the creative and social worlds by storm. As a one-man production powerhouse, he consistently delivers exciting and visually stunning content, showcasing his skills as a director, photographer, and editor.

Pele's career is marked by a series of high-profile collaborations and achievements. His portfolio boasts the impressive work Pele has created for ad campaigns with global giants like Nike, Sky, and ASOS. Constantly redefining the essence of a content creator, Pele consistently produces multi-faceted, high-quality works that leave an indelible mark. Since his relaunch, he has extended his reach beyond the realm of Instagram & TikTok, becoming a sought-after director, editor & photographer for renowned brands such as Maison Margiela, Valentino and Dolce & Gabbana.

In his eight-year journey, Pele Newell has honed his skills, demonstrating a remarkable proficiency in video and photography. His content not only reflects but also shapes current trends both online and offline.</sup>